UX (user experience) is one of those phrases that gets thrown around a lot. But what does it really mean? Why is it so important? This article will answer those questions and more.
What is UX Design?
UX design is the process of making it easier for people to use products. Typically, UX focuses on digital products like software and websites. But can also include physical things like appliances or bracelets that track your activity level. A key part of good UX design is usability testing. This means that you show users test subjects with mockups or wireframes of the product, and get feedback on whether they think it will be easy to use.
Increases the conversions on your website
Everyone wants a user-friendly website that provides good information and is easy to find with a simple user interface. People want to know what they’re going to see before they arrive on your site, so having a clear description of the product you’re selling is important. Clear imagery or video footage goes a long way here as well. Reducing the number of steps it takes for the user to get what they want out of your site is also crucial.
Improves your SEO rankings
People are using search engines to find out about things they’re interested in. If your site isn’t easy to navigate, you’re effectively blocking them from ever finding out what products you have and how much they cost. This lowers your chances of getting conversions and makes it more likely that people will buy the same thing from a competitor’s website with better UX.
Creates trust and credibility
Having a user-friendly site has long been associated with better products. If you have busy, confusing navigation or broken links on your website, people are going to assume that it’s because you don’t know what you’re doing. They’ll think the same thing about your product, too. Also, if someone has a bad experience using your product or website, that’s another way to lose trust. An example of this is if you have a buggy website that keeps cutting people off when they’re entering their card information. People don’t want to give out their credit card information unless they know it’ll be secure, so if the UX doesn’t pass muster, many will go with another company.
Saves cost and time
Having good UX design means that you don’t have to do or redo as much. The reason for this is that people won’t need to call your support line because they didn’t understand how the product worked, so they’ll get what they need right away. It also means that you’re less likely to need constant website maintenance. However, if you do need help, website maintenance is made easy by ALT agency, just click here to find out more.
Having a user-friendly website means that people will be able to find your product and see how much it costs. This increases their trust in you as well, meaning they’re more likely to buy from you. It also lessens the chance that they’ll go buy the same thing directly from another company’s site instead of yours. A good UX design means that you’re more likely to get conversions, and therefore increase revenue.