The general public’s usage of mobile devices and social media has risen meteorically in recent years as the technology behind them has advanced. This has meant that the ways in which businesses market themselves and their services have changed slightly in order to accommodate how different people are more likely to see what they put out there.
However, the technology is still new and regularly changing, meaning that adapting to these changes and ensuring that your business is doing all it can to remain as effective as possible on these platforms isn’t always easy. It’s important that you’re aware of how your social media marketing campaigns are affected by mobile devices, as it might be something that you neglect to consider while planning them.
Privacy and Data Collection
When working with social media, being aware of your privacy is something that everyone has to be aware of – both members of the general public and businesses who market on them. However, when smartphones are brought into the equation, all new considerations have to be taken in order to account for the new companies who will have their own terms and conditions regarding these issues. For example, the iOS 14 update is relevant to discuss here as the update will implement privacy and security measures that you should make yourself aware of if you’re planning on conducting social media marketing campaigns.
Working with data is a crucial aspect of digital marketing, not only because you’re likely trying to be careful with your own data but also because customer data is valuable to you and how you gear specific campaigns towards them. This means that it’s important for you and your business to be thoroughly aware of how customer data is used, as it’s an issue that could quite easily land you in some legal trouble if you’re not properly aware of the laws around it. It’s better to be safe than sorry in this situation; a little research now could save you a lot of trouble later on.
The Impact of Video Marketing
Video marketing has always been something that’s been appealing to businesses, but since the internet has become more and more prevalent, video marketing has seen an even further level of use. Platforms such as YouTube mean that your content always has a home, and various social media platforms emphasize video content in such a way that means now could be the perfect time to explore this avenue.
One of the ways in which most platforms emphasize this is through the auto-play feature, which means that videos on the platform will often play themselves without the user needing to press play themselves. This, naturally means that people are more inclined to watch videos since they’re already playing and don’t require them to press anything.
It’s something to think about if you’re trying to decide which direction to go in for your next marketing campaign. Creating video content could also be a valuable learning experience for your business, providing you and your team with more creative skills to flex in the future.