The online world isn’t just a platform; it’s an opportunity. You can make massive strides, connect more fully with your customers, and truly develop new tools that help you not just attract new customers to your brand, but add value to their experience. Doing all that, of course, requires smart planning and investment. 

If you aren’t sure where to start putting your investments, don’t worry. You’re not alone. Having the drive and means to make improvements doesn’t mean you’re guaranteed to succeed. You need to know where to start your focus, and how to get started. If you are at the beginning of your own journey, for example, start investigating how these top technologies or strategies can help your business today.

Search Engine Optimization 

SEO is a must for every business, and not just because of the benefits it offers your search engine ranking. Rather, SEO, particularly onsite SEO, can be a great way to improve the overall quality and performance of your website, by simply acting as a quality benchmark. A fully optimized site is designed well, secure, fast, accessible, and engaging. All of these traits can help you increase your ranking on relevant searches online, but first and foremost it’s going to make a huge difference to the experience your customers have when visiting your brand. 

Since SEO is, of course, such a large and difficult field that is constantly evolving (Google, for example, can sometimes update its algorithm multiple times per day), it’s important to bring in the experts. A top SEO agency can typically handle all your needs from technical SEO all the way to copywriting, so you can feel rest assured you’re giving your website everything it needs to thrive. 


Every business can add elements of automation to their workflow. Before you get too excited, know that automation only works well with administrative tasks. Things like payroll or even onboarding can be improved through automation, for example. Another area where automation can help your business thrive is by automatically processing If-This-Then-That protocols. 

IFTTT is a very simple automation process. If something happens, for example, stock drops below a certain threshold, your system will automatically order more. You will have to set how much new stock to order when supplies get low, but by having this done automatically you can focus on operations without having to juggle inventory. 

Automation like this can only occur when your workflow systems can talk to one another. Your inventory system needs to be able to work with your financing system so make those payments, for example. 

Streamlined Management 

One of the best outcomes of the pandemic was the rise in streamlined management tools that allow managers to keep up with what their employees are doing without hovering or interrupting their workflow. With these improved tools you can get real-time updates on the progress of tasks to make sure everyone is staying productive while giving your employees a hands-off approach that allows self-starters to thrive. As for those that need a heavier hand, such a management program will not only let you see when they’re struggling, you’ll also be able to understand their productivity levels by using data analytics. 

This is just one example. Management systems have really improved in the past few years and use a mixture of collaborative working with cloud technology in order to connect teams better, regardless of whether people are located remotely or in office.